Gut Heiming is a property in Bavaria dedicated to Icelandic Horses. Our task was to create an identity using the colors blue and red, as in the flags of Iceland and Bavaria, while illustrating the property’s focus on Icelandic Horses.

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The focus is clear: the Icelandic Horse is in the center of the design. The colors of Bavaria and Iceland (Blue and Red) are used around the horse, hereby positioning a space for positioning and framing. Due to the clear arrangement of its key elements, the design is perfectly scalable.


We chose the font ‘Sackers Gothic’ by Monotype, due not only to its Roman and Equestian history, but also to its clear, timeless look and scalable qualities.